Music Spotlight: MS MR

Music Spotlight: MS MR
      This dynamic duo made their debut in 2013 with the album Secondhand Rapture. Their spin on alternative with a hint of pop makes for some really catchy uptempo tunes. Lead singer Lizzy Plapinger (Co-owner of the record label Neon Gold) has an eccentric voice that brings life to every one of their songs. Her voice is often compared to that of Florence Welch of Florence + The Machine. The group’s sound is also compared to them except, they have more of a pop edge to their sound. Although their debut LP wasn’t a massive hit, they are still rising. In fact they are headlined their first tour this summer for their upcoming sophomore album How Does It Feel. With this new album their sound has evolved and become more pop like. The first single Painted is an instant favourite, the catchy hook “what did you think would happen?” will be on repeat in your head for days after listening to it just once. The production on this track is phenomenal. Max Hershenow, the second half of MS MR and their instrumentalist/producer produces all of their music while Lizzy writes lyrics and does vocals. The second track released for their sophomore album Wrong Victory is an amazing ballad that they filmed an acoustic video for. It really captures the feeling of the song when it is stripped down to its roots. The last track released was the title track How Does It Feel, it is an enigmatic track filled with anger and the hook of ‘how does it feel!’ will make you want to shout it at an ex friend/partner who has hurt you. Although all of these tracks have more of a mainstream pop vibe to them, MS MR manages to maintain their signature alternative sound while adding this new pop twist. Check out the video for their single Painted. The rest of their previous videos are available on their YouTube channel. How Does It Feel releases July 17.

 

Jakob Gillis